Going to the community.

This was a more traditional audience for Mount Auburn – people living in the region served by the hospital. We were still facing some challenges, including a broad socioeconomic range and the fact that the more affluent potential donors are already being well targeted by the big downtown teaching hospitals. Creative acknowledges age and background diversity and nods to the sense of personal satisfaction of donors who give, simply because they can.

Strategy, creative concept, art direction, design and copywriting by Inside Out Communications, Inc.