But I work here!

Mount Auburn Hospital was asking their employees, across the board, to donate to their fundraising campaign. They were aware of the challenges of asking your own people for money, however, and the goal was reasonable; $250,000 over the course of three years.

We got the assignment; developed a full-fledged campaign featuring real people,
and highlighting their pride and sense of belonging with the theme, “I’m Part of It.” We helped Mount Auburn raise in excess of $360,000. They actually surpassed their three-year goal… in the first year.

Strategy, creative concept, art direction, design and copywriting by Inside Out Communications, Inc.