The iron. And beyond.

If you are an equipment dealer, a brochure describing your complete product line may be useful, but doesn’t do much to differentiate you from the competition. As the VP of marketing at Milton CAT taught us, there’s really no “bad” iron out there. So in this “Total Value” piece we dedicated equal time to our client’s intangible advantages; everything that happens before, during and after the actual sale of a piece of iron; all the value that Milton CAT as a dealer brings to the table.

Concept, strategy, creative, art direction and copywriting by Inside Out Communications, Inc.