It matters.

What are your company values? Yes, company values. Whether they are official or unofficial, acknowledged or subliminally present, they exist, and they affect how everything is done.

Serious brainstorming and teamwork at Lenze Americas produced a list of the values the company was committed to holding as key goalposts. The next step was launching them across the entire company, making them a very visible part of the work environment. Our first task was to brand the initiative, and we created powerful images and explanatory taglines to convey the integration of each value in everyday life. The next step was recommending appropriate ways to publish the images.

Creative, art direction, design and copywriting by Inside Out Communications, Inc.