Hear the whole story.

No visitors to your trade show booth; zero interest; no new contacts, and needless to say, no leads… Everything wasted, from airplane tickets, hotel, meals to cost of exhibiting and salespeople’s time. Isn’t that one of the worst Sales and Marketing nightmares? Our client, LAB, a manufacturer of custom components for medical equipment, had warned us that they had no faith in direct mail to get tradeshow leads. We proved them wrong.

A funky direct mail piece – half an earphone – was the invitation; recipients were told they’d get “The whole thing” at the LAB booth. The concept was based on the company’s claim to offer both quality, and on-time delivery.

Strategy, concept, design, copywriting, list research and acquisition, by Inside Out Communications, Inc.