Inside Out Communications is a consulting group, specializing in marketing strategy and implementation. We help our clients grow their business by identifying their key audiences and establishing strong connections with them. Sometimes that audience is internal, for example, employees, shareholders or board; distributors or suppliers… Other times, it’s external. It could be the media, the general public, current customers and prospects, competitors or the investing community.
Your goals, your competitive environment and your budget are taken into account to determine which communication tools should be used. We may create a multimedia launch, a print ad campaign or a series of billboards; develop a new corporate identity, reposition the website or produce an electronic annual report. We have the capabilities to propose and to generate the instrument or instruments that will help you reach your goals, from DVDs, direct mail, TV spots, newsletters and brochures to articles, press releases, sales conferences, training meetings and editor events. We’ll also plan, negotiate and manage the media channels that make the most sense — print, broadcast, outdoors, digital, mobile and social.
Inside Out Communications was founded in 1987. Our accounts include manufacturing, B2B, health, service, non-profit and high-tech companies in the United States and abroad. Some of our clients have in-house marketing departments, with which we work as a team, adding to their strength and extending their reach; in other cases, we function as a company’s marketing arm, covering all the phases of strategy and creative implementation.
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