Del Terruño direct email campaign

(We just got a report with the opens and clicks, and it did REALLY well. Very often clients think they can do their own email campaigns, and they are surprised when they don’t get good rates of opens and clicks.)


The beauty of Constant Contact and other electronic methods of direct mail – its ease of use –  may also be its downfall; it’s tempting to think you can do it yourself … and then the poor results catch you by surprise.


Few “opens” and even fewer “clicks” discourage you, and you decide that people hate Constant Contact, it’s just spam. Not so fast. For electronic direct mail to work, you need the same basic three requirements you need for traditional direct mail; a good list; good creative, and a good offer.


Strategy, concept, art direction, copywriting, by Inside Out Communications, Inc.



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