The right message, the right media.

Our client A.I.R., American Innovative Research, wanted their latest technology release to reach audiences in the USA and abroad, specifically Japan, Germany, Switzerland and Holland.

Using the Business Wire distribution service for the release and accompanying it with an agency-produced video interview with company founders, David Palmer and Judith Piscione, worked very well, greatly increasing visitors to their website and generating interest about the company and its technology.


There was a total 1,010 release views, 191 multi media views, 345 link clicks, 34 social media submissions and 40 people played the video on You Tube!


Strategy, media planning, copywriting by Inside Out Communications, Inc.

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