“AND HOW DO YOU LIKE THE CREATIVE STRATEGY?”
WHAT EXPERTS SAY
Tomas M. Hult, Jeannette A. Mena, O. C. Ferrell, Linda Ferrell and others say,
if a stakeholder was not asked for input at the development stage, it’s easy to guess what their opinion will be when the project is ready to launch.
By definition a stakeholder has a personal interest on the matter, therefore a stakeholder’s input is relevant – whether you agree with it or it drives you crazy. And who are the stakeholders? You may have to do some digging. Depending on factors such as the type and size of the company, the visibility and importance of the project, and the market, stakeholders can range from staff, family members, clients, prospects and suppliers to competition, media, regulatory agencies and government officials. But one thing’s for sure:
CONCLUSION
A project can screech to a halt as the next-in-line, but never-before-seen nephew of the CEO is called in to cast the tiebreaking vote. Ouch. That’s why we believe that in order to develop the best strategy and creative, the team should have timely access to the stakeholders and experts who will be asked to approve the final product.
In summary, at Inside Out Communications, we try to get input from the same panel that gives the go-ahead.
https://www.iocomm.com/and-how-do-you-like-the-creative-strategy/