Archives for April 2017

The five reasons not to do it. (They are all bad reasons.)

Who hasn’t been there? Campaign is ready to hit the streets; press release about the new partnership is one click away from BusinessWire; invitations to the open house have been approved… the last thing you want to do at this stage is take any extra time to tell employees what’s happening. They are all nice guys who work really hard but…

  • 1) They’ll find out soon enough.
  • 2) Anyway, their #1 concern is getting their paycheck on time.
  • 3) What can a floor person or a receptionist add that’s of any value?
  • 4) They’re really busy.
  • 5) They won’t get it.