Euh. Sounds like manipulation 101. But, isn’t that really what we’re trying to do when we say something? We want to sell what we’re saying – whether it’s a plan or a change of plans; an opinion or a project for which we need our listener’s buy-in.
Wait. Maybe answering our listener’s WIIFM would help us say it so it sells. Most people want to know “What’s in it for me?” before buying it.