Archives for November 2016

You’ve signed up for a trade show. Now, what?

You’ve signed up for a trade show.  Now, what? Now we have some Inside Out trade show tips to share:

DO:

Announce to the entire company that you’re attending the show, and tell them why. Tell manufacturing, front desk, human resources… you get it. Everyone counts. Everyone talks. Everyone should feel part of it.

Research the list of companies that have signed to attend, including competitors, customers and prospects. Circulate the findings.

Let your customers and prospects know that you are attending.

Have your social media team circulate the news, and post the announcement on your website. While you are at it, clear the old news.

DON’T:

Underestimate the importance of incorporating your staff’s opinion as you develop the official list of goals and objectives for the show.

Forget to check out how you did the last time your company attended that same show.

Neglect having a professionally written press release ready to hand out to any press member, stating who you are, why are you at the show, whether you’re introducing a new product or service.

Take for granted that the show people will have everything you need; bring extra supplies of scotch-tape, staplers, electrical cords, lightbulbs, spot remover, static-free, magic markers, magic glue, magic drinks.