Archives for May 2016

Is there a touchstone?

Is there a touchstone?

Yes I am obsessed with the importance of sharing news with your own people, making sure they know what’s happening in the company and in the industry in general too. I think it discourages gossip, empowers them and makes them better at their jobs. And then of course I know sometimes you cannot do it.

Is there some magic way or at least a quick and easy way to decide whether a piece of news should be shared with your own people? I think this is it:

Share your news, for sure, if it’s going out anyway.

If the news is going to be shared “outside” via press releases, public announcements, press conference, ad campaign, sales promotion, etc., then it’s important enough to be shared “inside,” too. If not first, in cases where legal reasons or equally serious ones make it not advisable to do so, at least as soon as possible.

That goes for corporate news including hirings and firings, acquisitions and divestures, openings and closings, as well as for product or service launches, sales, special offers and discounts.