You want to let your employees know that the company is launching a product that might revolutionize the market, and show them samples of the ads and a summary of the selling strategy. You need them to get the news about a possible buyout from you, not from the press, or you’d like them to hear straight from the top that the company has hired a management consulting firm. Whatever the news, having it straight, undiluted and from within the company, not second-hand, makes a big difference. You know that. So how do you share?
Depending on the size and personality of your company; availability and access of electronic communication for all employees, and the urgency of the matter, you can choose among the following methods.
Company intranet
Company newsletter
Meeting; regularly scheduled, formal; or spur-of-the moment, informal
Electronic mail
Traditional mail, sent to each employee’s home address.