Or should we say, the audience nobody remembers to reach. I’m talking about your own people. Your employees. Remember, “Nature abhors vacuum.” You can be absolutely sure that if there’s no official news, the empty space will be quickly filled up with manufactured news/gossip.
Each one of your staff members has a life of their own, where they meet and interact and talk to hundreds of other people. Don’t you think that you’re wasting a great opportunity when you don’t respect their value as an audience and act accordingly? Connect with them; let them know what’s happening; make them feel proud about their job; remind them how their work affects others; share customers’ comments… Yes, it’s a lot of work. And it makes a lot of sense.
How do you reach them? A company intranet could be a media option that gives you space to feature all sorts of information, news and materials.