Your company is launching a product that according to all the experts is sure to catch the market’s attention. It’s better, cooler, faster than anything else out there. Pricing makes sense. Distribution channels have been lined up. Ad campaign is super exciting. Board has approved. Press has been told. New product literature is stacked up.
But manufacturing hasn’t heard about the plans. Guys on the floor have no clue. And nobody has told the receptionists or the admins.
Should you? We think so. Why? When you treat your employees as stakeholders, they behave like stakeholders.