Last month a colleague and I were fantasizing about developing a client webinar – “How to get the best from your agency.” We thought we’d be objective and scientific, creating a list of do’s and don’ts and adding some solid, real-life examples. In the meantime, here’s my homegrown list. And I am thinking it’d be great to ask clients for their own list, too. If I had the guts, that is.
Definite Do’s
Give us background. Help us place the project within the bigger picture. That can make a huge difference in the strategy.
Believe that we care. We want you to look good. We want you to do well. Hey, we’re not dumb, it’s good for us when you look good and do well.
Let us meet your end-product or service users. It results in better creative work.
If there are people whose opinion carries veto power, give us their input from the beginning.
Share results. Good or bad. We need to know what happened, so next time we take that into account.
Loop us in. Tell us what’s going on at the company, even if it’s not connected to marketing. It motivates us to know that we are part of something bigger, and sometimes knowing what your company is saying or doing or making is exactly what we need to re-ignite the fire.